演出大展赛事轮番呈现 元旦春节元宵三节连过 “跨年迎新季”全面启动

Core Viewpoint - Shanghai has launched the "New Year Celebration Season" cultural and tourism event, running until March 3, 2026, featuring over 300 activities during the New Year period and nearly 400 activities during the Spring Festival [1] Group 1: Event Highlights - The "New Year Celebration Season" includes over 300 unique activities during New Year's, such as 132 cultural performances, 13 concerts, and 134 exhibitions [1] - The Spring Festival will feature nearly 400 activities, including over 120 cultural performances, multiple concerts, and around 60 major exhibitions [1] - There will also be 19 national-level sports events scheduled during this period [1] Group 2: Thematic Activities - The event is divided into eight major themes, including "First New Year Tour" with fireworks and drone shows, and "First New Year Run" featuring 16 running events across 11 districts [2] - "Ancient Town New Year" and "Lantern Festival" will showcase intangible cultural heritage and folk customs across 20 ancient towns [2] - "Must-See Performances" will include major events like the International Comedy Festival and International Musical Theatre Festival [2] - "Exhibitions for the New Year" will feature significant exhibitions at various cultural institutions, including the Shanghai Biennale and exhibitions on ancient Chinese bronzes [2] - "Film and Television New Year" will recreate classic scenes from popular shows and offer immersive theatrical experiences [2] - "National Style Carnival" will include events like the Genshin Impact Carnival for global fans [2] - "Spring Flower Viewing Season" will kick off with the Plum Blossom Festival at Fengxian Coastal National Forest Park [2] Group 3: Consumption Promotion - A "New Year Consumption Season" has been initiated, featuring over 100 promotional activities across key commercial areas and e-commerce platforms [3] - The promotional activities are categorized into six themes, including "Spring Festival Food Season" focusing on European cuisine [3] - "Product Renewal Season" will implement a national policy for replacing old consumer goods [3] - "Inbound Consumption Gift Season" will offer tax refund gifts for inbound travelers and discounts for foreign cardholders [3] - "New Year Goods Season" will focus on traditional New Year purchases and activities from renowned local brands [3] - "Night Tour and Appreciation Season" will highlight five popular night economy landmarks with themed light installations and various nighttime activities [3]