小家电要中看更要中用

Group 1 - The small home appliance market is favored for its aesthetic appeal, compact size, and affordability, but issues like poor durability and difficult repairs are significant consumer concerns [1] - Complaints about small appliances often involve "quality issues" and "after-sales evasion," with products like health pots and air fryers having short lifespans, leading to negative consumer experiences [1] - Small appliance companies heavily rely on marketing and internet sales, with one company's semi-annual report showing R&D expenses of 110 million yuan and sales expenses of 430 million yuan, indicating a 4:1 ratio [1] Group 2 - The high degree of product segmentation and integration in small appliances leads to high repair costs relative to the product price, with many companies only offering return-for-repair services [1] - To retain customers, companies must prioritize product quality, invest in core technology and quality control, and consider providing spare parts for easily damaged components [1] - Establishing standardized repair protocols and regularly collecting consumer feedback can help address quality and after-sales issues in the small appliance industry [2]