“百镜大战”渐入深水区——智能眼镜产业一线观察

Market Overview - The smart glasses market is expected to transition from concept to reality in 2025, with competition intensifying in 2026 as multiple companies enter the "hundred glasses battle" [1] - Following the launch of Google Glass in 2013, the market has seen fluctuations, but recent advancements in AI have reignited interest in smart glasses [2] Key Players and Production Capacity - Meta and EssilorLuxottica have set market benchmarks with their products, Ray-Ban Meta and Meta Ray-Ban Display, with over 2 million units sold by February 2025 and plans to increase annual production capacity to 10 million units by the end of 2026 [2] - Domestic manufacturers like Rokid aim for a shipment target of 1 million units in 2025, supported by strategic partnerships for automation and production efficiency [2][3] - Companies like Luxshare Precision and Goertek are also expanding their presence in the smart glasses market, with Luxshare being the manufacturer of Quark AI glasses [3] Product Development and Features - Rokid is focusing on refining product details, including nose pad iterations and power optimization, to prepare for large-scale shipments [3] - Smart glasses are being integrated into various use cases, such as business communication and smart home applications, enhancing their practicality [4] - The market is witnessing a trend towards building offline retail channels to improve consumer experience and reduce return rates, which are a concern due to comfort and aesthetic factors [5][6] Technological Advancements - The competition is driving rapid technological advancements, particularly in optical technologies like waveguide technology and the use of silicon carbide materials for better product performance [7][8] - Waveguide technology is becoming the mainstream solution due to its advantages in size, weight, and image quality, with different manufacturers adopting various approaches [8] - Meta is leading in color display technology, with a roadmap for product iterations from monochrome to dual-color displays, while domestic brands are exploring similar advancements [8] Future Outlook - The smart glasses industry is at a critical juncture, evolving from "voice companions" to "augmented reality (AR) terminals," with major players like Google and Apple expected to launch new products by the end of 2026 [9] - The success of the "hundred glasses battle" will depend on balancing technology, cost, and user experience, as consumer demand and price sensitivity remain significant factors [9]