Huan Qiu Wang·2025-12-31 03:07Core Viewpoint - A new round of national subsidies has been officially launched, effective from January 1, 2026, covering ten categories of products including refrigerators, washing machines, televisions, air conditioners, computers, water heaters, mobile phones, tablets, smartwatches, and smart glasses, with smart glasses being a newly added category [1][4]. Group 1: National Subsidy Details - The national subsidy rate is set at 15%, with a maximum subsidy of 1500 yuan for energy-efficient appliances and 500 yuan for digital and smart products priced under 6000 yuan [1]. - The subsidy program is available on platforms like Taobao and Tmall, with over 10,000 offline Tmall stores nationwide participating [4]. Group 2: Promotional Activities - From January 1 to 3, Tmall is collaborating with brands like Haier, Midea, Huawei, and Siemens to host a "National Subsidy Renewal Season" event, offering additional discounts of up to 90% and extra consumption vouchers worth 950 yuan [4]. - The promotion allows consumers to purchase home appliances at prices as low as 50% after applying the national subsidy and additional discounts [8]. Group 3: Product Pricing and Discounts - Specific products and their original and discounted prices include: - Gree air conditioner originally priced at 4799 yuan, discounted to 4.1 times lower after subsidies [8]. - Haier refrigerator originally priced at 11999 yuan, available at 50% off after discounts [8]. - Vivo X300 Pro originally priced at 5299 yuan, with a subsidy saving of 500 yuan [8]. - Thunderbird smart glasses Air 4 Pro originally priced at 1888 yuan, eligible for additional discounts [8]. Group 4: Market Reach and Consumer Engagement - By 2025, over 3000 product categories and more than 10,000 brands will be available under the national subsidy program on Taobao and Tmall, attracting an average of over 150 million daily visits to the subsidy section [8].