农银人寿入选2025年度金龙·金融力量“五篇大文章”案例

Core Viewpoint - Agricultural Bank of China Life Insurance (农银人寿) has been recognized for its comprehensive strategic layout and innovative practices in response to regulatory calls, focusing on five key areas: technology finance, green finance, inclusive finance, pension finance, and digital finance, showcasing its commitment to high-quality development and national strategy support [3][4][9]. Group 1: Pension Finance - The company is building a diversified pension service system, focusing on optimizing pension insurance product supply, strengthening service guarantees, and stabilizing asset management [3][4]. - It aims to address the growing demand for diverse and personalized pension services through product innovation and service extension [4]. Group 2: Inclusive Finance - The company emphasizes serving the "three rural issues" (agriculture, rural areas, and farmers) by establishing a dedicated product system and offering inclusive products for small and micro enterprises and new citizens [3][4]. - It combines online and offline services to enhance accessibility and knowledge dissemination in rural areas [3][4]. Group 3: Digital Finance - The company is implementing a "three-in-one" project to enhance network security and overall business capabilities, initiating six major projects for digital transformation [3][5]. - It is constructing a comprehensive data platform and widely applying artificial intelligence to improve service efficiency and customer experience [5][8]. Group 4: Green and Technology Finance - The company leverages its insurance fund advantages to increase investments in technology innovation bonds and green financial products, introducing innovative products like "Hui Ke Bao" to provide risk protection for employees in technology and green industries [3][6][7]. - As of mid-2025, the investment balance in related areas has exceeded 1.6 billion yuan, supporting long-term development in technology innovation and green low-carbon industries [7]. Group 5: Strategic Integration - The company integrates its operations with the parent bank's strategy, creating a synergistic ecosystem between banking and insurance, particularly in pension finance [7][9]. - It effectively embeds insurance services into the existing inclusive finance network of the Agricultural Bank, enhancing service delivery to rural areas [7][9]. Group 6: Technological Empowerment - The company is driving internal operational innovation and customer service upgrades through technology, ensuring sustainable implementation of its strategic initiatives [8][9]. - The application of AI in the entire business chain has significantly improved operational efficiency and customer satisfaction [8].