“AI魔改”视频专项治理将启动！南都曾曝光换脸伪造乱象

Core Viewpoint - The National Radio and Television Administration (NRTA) will implement a one-month special governance initiative starting January 1, 2026, to address the chaotic dissemination of "AI-modified" videos, focusing on content based on classic literature and historical themes [1] Group 1: Governance Measures - The special governance will target videos that severely violate the original spirit and character portrayal of classic works, promote violence or vulgarity, and distort cultural recognition [3] - The NRTA aims to clean up content that misappropriates or alters Chinese culture, leading to significant misperceptions of historical contexts and cultural identity [3] Group 2: Issues with AI Technology - There has been a rise in the misuse of AI tools to create disruptive and vulgar modifications of classic films and animations, which undermines the integrity of these works and disrupts online dissemination order [3] - Reports indicate that AI technology has been used to create fake videos, including celebrity face-swapping, with prices for such services ranging from 28 to 138 yuan, highlighting a market for inappropriate content [3][4] Group 3: Legal and Regulatory Responses - In response to the misuse of AI for fraudulent advertising, several celebrities have publicly denounced the unauthorized use of their likenesses and voices in misleading promotions [4] - A joint initiative by four departments has established guidelines for the explicit and implicit labeling of AI-generated content, emphasizing the need for enhanced enforcement capabilities to combat deceptive practices [4]