从普利亚到中国，Natuzzi Italia一场关于“Rooted in harmony“的设计叙事

Core Insights - Natuzzi Italia's "Rooted in harmony" journey in China is not just a product launch but a deep cultural and design dialogue [1] - The collaboration between Andrea Steidl and local Chinese designers highlights a cross-cultural aesthetic conversation [3] Group 1: Design Philosophy and Cultural Exchange - Andrea Steidl's design approach begins with the "back of the sofa," symbolizing a unique perspective that breaks conventions [3] - In Shanghai, architect Zhang Haihua reinterprets spatial narratives through Eastern design philosophy, aligning with the Amama sofa's essence [5] - The emphasis on modular design in Chongqing and Wuxi reflects the desire for family interaction and emotional spaces among emerging urban elites in China [6] Group 2: Brand Strategy and Evolution - Pasquale Junior Natuzzi outlines Natuzzi Italia's evolution from a "manufacturer" to a "lifestyle solution provider," driven by the establishment of the Natuzzi Projects Division [9] - The division offers comprehensive services from concept to execution, expanding its scope from residential to commercial projects [9] - Natuzzi's strategic collaboration models include basic selection, flexible customization, and full-scale design, illustrated by global case studies [9] Group 3: Eastern Interpretation and Resonance - The "pinnacle dialogue" sessions during the Amama series tour allow Chinese designers to enrich the "Rooted in harmony" concept with their local insights [13] - Designers emphasize that true internationalization is about emotional and spatial interaction rather than mere formal expression [17] - The feedback from Chinese designers highlights the importance of comfort and harmony in design, transcending cultural boundaries [14][16] Group 4: Future Outlook and Continuous Growth - The journey across six cities signifies a deep practice of brand philosophy and its resonance in local contexts [24] - Natuzzi Italia aims to continue promoting the evolution of lifestyle aesthetics globally, rooted in respect for tradition and innovation [24] - The brand's commitment to "Rooted in harmony" reflects a dynamic growth process, fostering a long-term symbiotic relationship with local cultures [19]