餐饮企业出海：从“开门店”到“打系统战”

Core Viewpoint - Chinese restaurant chains are accelerating their overseas expansion, but the success of this endeavor heavily relies on the establishment of a suitable digital operation system for international markets [2] Group 1: Digital Operation Challenges - Companies face significant challenges in building a unified POS system, global supply chain data integration, and cross-border team collaboration management as they scale internationally [2] - The complexity of unifying the POS system includes compliance adaptation across regions, hardware and software compatibility, currency and payment integration, dynamic loading of multi-language UIs, and interconnectivity of membership systems [2] - The existing domestic digital operation systems are not directly transferable to overseas markets, necessitating a complete reconstruction of supply chain management, membership management, financial management, and employee management systems [2] Group 2: Supply Chain Management Issues - A recent incident in North America highlighted the inadequacies of the existing supply chain digital management system, which failed to account for local delivery cost variations, leading to delivery fees consuming 30% of revenue in remote areas [3][4] - The company has decided to invest several million yuan to reconstruct its supply chain digital management system, focusing on local demand analysis, multi-language interface adaptation, cross-border compliance reviews, and real-time logistics monitoring [5][6] - The restructuring aims to create a "central warehouse + third-party cooperation" model to reduce logistics costs and develop alternative suppliers to mitigate risks associated with supplier concentration [6] Group 3: Financial Management System Gaps - The absence of a global financial management system has created challenges in providing real-time cash balance and profitability data for overseas operations, hindering decision-making for business expansion [7][8] - Current financial management systems can only aggregate revenue data from three weeks prior, making it difficult to provide timely insights into overseas operations [8] - Many companies have faced issues with payment recognition and reconciliation due to the complexity of local payment channels, leading to inefficiencies in financial management [9] Group 4: Membership Management System Adaptation - Rising customer complaint rates in overseas markets indicate that the domestic membership marketing management system is not effectively adapted to local consumer behaviors [12] - Companies are exploring the need for a global membership marketing management system to address localization issues, data fragmentation, and the reliance on online marketing [13] - The development of such a system must comply with local data privacy regulations, such as the EU's General Data Protection Regulation [13]