从产品到生态：凯锐思华南展构建“科学养宠”引力场，诠释国牌进阶新范式

Core Insights - The article highlights the innovative approach of the domestic pet brand KaiRuiSi at the 9th Asia Pet South China Expo, showcasing a comprehensive "scientific pet care" ecosystem that aims to transform the pet industry amidst a competitive landscape valued at 300 billion yuan [1] Group 1: User Experience and Engagement - KaiRuiSi's core strategy at the expo focuses on making the abstract concept of "scientific pet care" tangible and interactive for users [3] - Personalized nutrition consultation stations provide one-on-one dietary diagnostics and feeding plans based on specific pet characteristics, enhancing user trust through professional guidance [3] - A "transparent traceability" interactive screen allows users to visualize the entire production process of pet food, reinforcing consumer confidence through transparency [4] - The "exclusive nutrition passport" generated for pet owners extends the interaction beyond the event, offering tailored feeding advice and health management tips [4] Group 2: Emotional Connection and Brand Warmth - The brand differentiates itself by combining professionalism with emotional warmth, creating a lively atmosphere at the expo [6] - Fun games tailored for specific breeds, such as Ragdoll cats and Corgis, engage participants and deepen their understanding of breed characteristics while promoting product trials [6] - An art workshop where pet owners can paint their pets fosters emotional bonding and aligns with the brand's mission of enhancing companionship [7] Group 3: Systematic Competitive Advantage - KaiRuiSi's competitive edge is built on a solid pyramid structure comprising precise research and development, transparent supply chains, and market validation [9] - Research and development focus on specific nutritional needs for different breeds and life stages, ensuring tailored product offerings [9] - The brand plans to further open its supply chain to users, enhancing traceability through digital means [9] - Market validation shows that KaiRuiSi's "exclusive pet-specific" product line leads in multiple niche categories, serving over 15 million pet-owning families and receiving multiple authoritative certifications [10] Group 4: Long-term Vision and Market Positioning - The CEO of KaiRuiSi emphasizes that the ultimate competition among brands is based on values, advocating for a long-term approach that prioritizes genuine care for pets [12] - The brand's presentation at the expo goes beyond product offerings, showcasing a market-validated, replicable model for brand advancement [12] - As the pet industry shifts from "traffic competition" to "value creation," KaiRuiSi redefines itself from a "transactional entity" to a "health partner," positioning itself as a leader in the global market [12]