济南露予工坊齐鲁文旅IP形象斩获2025年度城市文旅IP大奖

Group 1 - The 2025 Global Cultural IP Industry Development Conference will be held on December 26-27 in Shanghai, where Shandong Jinan Lu Yu Workshop's Qilu Cultural Tourism IP image (Qiqi and Lululu) won the 2025 Annual City Cultural Tourism IP Award [1] - The conference theme is "IP Without Boundaries, Intelligent Creation of the Future - Global Exploration of Cultural IP and Technological Integration," focusing on the global development trend of cultural IP and technology integration, aiming to inject strong momentum into the high-quality development of the cultural industry [3] - Cultural IP has become an important carrier connecting cultural creation, technological application, and industrial upgrading, serving as a core engine for the high-quality development of the cultural industry in the context of deep integration of the digital economy and content consumption [3] Group 2 - The Qilu Cultural Tourism IP image "Qiqi and Lululu," based on the cultural elements of the characters Qi and Lu, has transformed into lively cartoon dolls, showcasing the profound and long-standing Qilu culture while reflecting the vitality of the Qilu region [5] - The Qilu Cultural Tourism IP features fresh colors and fashionable designs, making it memorable and exemplifying the modernization and internationalization of traditional culture [5] - The recognition of the Qilu Cultural Tourism IP is a significant achievement under Shandong's integration development model of "Cultural IP + Technology + Cultural Tourism," promoting breakthrough innovations and comprehensive upgrades in the cultural industry [5]