2026年国补来了!淘宝天猫加码补贴“焕新”

Group 1 - The new round of national subsidies will officially start on January 1, 2026, with consumers able to claim them on Taobao and Tmall [1] - The 2026 national subsidy covers ten categories, including refrigerators, washing machines, televisions, air conditioners, computers, water heaters, mobile phones, tablets, smartwatches, and smart glasses, with smart glasses being a new addition [1] - The subsidy rate is set at 15%, with a maximum subsidy of 1500 yuan for energy/water-efficient appliances and 500 yuan for digital and smart products priced under 6000 yuan [1] Group 2 - Provinces such as Guangdong, Zhejiang, Jiangsu, and others have already launched the national subsidy on Taobao and Tmall, allowing consumers to access it through the app [4] - Tmall is fully supporting the 2026 national subsidy both online and offline, with over 10,000 physical stores participating [4] - From January 1 to 3, Tmall will collaborate with brands like Haier, Midea, Huawei, and Siemens to offer additional discounts, with consumers able to receive up to 950 yuan in consumption vouchers on top of the national subsidy [4]