2025外卖行业年终盘点:三足鼎立格局固型 模式创新形成突破 大战仅仅行至“中局”
Sou Hu Wang·2025-12-31 05:09

Group 1 - The core event of 2025 is the ongoing food delivery battle, which has transformed consumer habits and significantly influenced the development of the food delivery and instant retail industry [1] - The market structure has shifted from a single-platform dominance to a stable "tripod" of Meituan, Taobao, and JD, marking a fundamental change in the competitive landscape [2][4] - By the end of 2025, the market share distribution is approximately Meituan: Taobao: JD = 48%: 33%: 19%, indicating a balanced and sustainable market structure [2] Group 2 - As subsidies decrease, the competition has shifted from price wars to value-based competition, with consumers focusing more on food quality, delivery timeliness, and safety [5] - Over 45% of users now compare the three platforms before ordering, indicating a shift in decision-making from dependency to demand adaptation [5] - Merchant satisfaction is high across all three platforms, with each platform receiving recognition for its unique strengths in service quality and operational efficiency [7] Group 3 - The year 2025 has seen a rise in social responsibility awareness within the industry, with JD setting a benchmark by signing labor contracts for all full-time delivery personnel [7] - Measures to enhance food safety, such as "ghost delivery" prevention and improved supply chain management, have been implemented by all three platforms [7] - The future competition will focus on supply chain innovation and systemic capabilities rather than just front-end subsidies or marketing [8] Group 4 - The food delivery battle is viewed as a deep restructuring of local life service ecosystems, where the ability to control and integrate supply chains will be crucial for future success [8] - The industry is transitioning from "price competition" to "value creation," marking the beginning of a more mature and higher-quality development phase [8]

2025外卖行业年终盘点:三足鼎立格局固型 模式创新形成突破 大战仅仅行至“中局” - Reportify