Yahoo Finance·2025-12-29 17:42Core Insights - The U.S. cable network industry has officially entered a decline stage characterized by falling revenues, shrinking viewership, and significant restructuring of legacy assets [2][4] Industry Trends - The high-stakes bidding war for Warner Bros. Discovery (WBD) represents a pivotal moment for the future of cable television, with Netflix and Paramount Skydance pursuing different strategies [2][3] - Paramount Skydance aims to acquire WBD entirely, while Netflix is focused on its film studio and streaming assets, potentially leading to the separation of WBD's cable assets [3] Financial Data - In 2024, gross advertising revenue for cable networks decreased by 5.9% to $20.2 billion, marking the lowest level since 2007 [6] - Affiliate fee revenue fell nearly 3% to approximately $38.7 billion, indicating a decline in what TV operators pay to carry cable networks [6] - The average cable network experienced a 7.1% decline in subscriber base, dropping to 31.4 million homes [6] Strategic Movements - Major media conglomerates are increasingly abandoning cable networks in favor of streaming services, as evidenced by Comcast's planned spinoff of its cable networks into a standalone entity named "Versant" [5] - The launch of ESPN Unlimited and FOX One streaming platforms in August 2025 further accelerates this trend [5]