Core Insights - The "Mountain River Universe Plan" is an open IP ecosystem initiative launched by Feiyang International Holdings Group and China Youth Daily, focusing on cultural tourism integration [1][2] - The plan aims to connect history with personal experiences, fostering a long-term cultural project that transforms cultural values into tangible benefits for the community [2][4] Group 1: Cultural and Youth Engagement - The initiative emphasizes the importance of cultural heritage and the engagement of youth, with 86.9% of surveyed young people expressing interest in visiting culturally rich destinations [4] - The plan aims to convert cultural tourism resources into participatory and collectible cultural assets, encouraging youth to become active participants and disseminators of culture [4][6] Group 2: Industry Insights and Innovations - The plan is seen as a practical case for upgrading the cultural tourism industry, highlighting three core insights: deep integration of technology and culture, innovation based on co-creation and youth involvement, and using cultural connections to promote mutual understanding [4][6] - The Chinese card game market is projected to reach 35 billion yuan by 2026, providing a favorable backdrop for the launch of the core card products linked to actual tourism rights [6][9] Group 3: Collaborative Efforts and Content Expansion - The event featured various activities, including charity auctions and creative performances, with proceeds aimed at traditional cultural preservation [6][7] - Partnerships have been established with multiple cultural institutions to enrich the content foundation of the plan, including collaborations with Wutai Mountain Cultural Creation and the Palace Museum [7][9] Group 4: Product Launch and Future Directions - The first product of the ecosystem, the "Mountain Youth" series of cards, has successfully completed sales with a total subscription of 500 million yuan [9] - Future expansions will include lightweight card games, AR interactions in scenic areas, and multimedia adaptations, aiming to create a comprehensive cultural consumption ecosystem [9]
飞扬集团“山河宇宙计划”启航 探索文旅IP生态新模式