Xin Lang Cai Jing·2025-12-31 05:31Core Viewpoint - The new round of national subsidies for 2026 is officially launched, effective from January 1, allowing consumers to claim subsidies on platforms like Taobao and Tmall, as well as in over ten thousand offline Tmall stores nationwide [1][5]. Group 1: Subsidy Details - The 2026 national subsidy covers ten categories: refrigerators, washing machines, televisions, air conditioners, computers, water heaters, mobile phones, tablets, smartwatches, and smart glasses, with smart glasses being a new addition for this year [4][7]. - The subsidy rate is set at 15%, with a maximum subsidy of 1500 yuan for energy/water-efficient home appliances and a maximum of 500 yuan for digital and smart products priced under 6000 yuan [4][7]. Group 2: Implementation and Promotions - The subsidy program is initially available in provinces such as Guangdong, Zhejiang, Jiangsu, Anhui, Fujian, Inner Mongolia, Jiangxi, Shanghai, Sichuan, Shandong, Hebei, and Chongqing, accessible through the 'National Subsidy' channel on the Taobao app [4][7]. - From January 1 to 3, Tmall will collaborate with brands like Haier, Midea, Huawei, and Siemens to host the "National Subsidy Renewal Season" event, offering additional discounts and vouchers, with household appliances available at up to 50% off [4][7]. - In 2025, over 3000 categories, more than 10,000 brands, and 500,000 products are expected to participate in the national subsidy program, attracting an average of over 150 million daily visits to the subsidy section on Taobao [4][7].