利欧股份：利欧数字再次参与牵头AI营销新标准立项 持续引领行业发展

Core Insights - The recent meetings held by the China Communications Standards Association (CCSA) and the China Advertising Association (CAA) resulted in the approval of two new standard projects, including the Model Context Protocol (MCP) for programmatic advertising, which aims to enhance standardization and intelligence in the advertising industry [2][3] Group 1: Standardization and Security - The MCP standard addresses industry pain points such as chaotic permission allocation and lack of security verification in programmatic advertising, which can lead to risks like data leakage and parameter tampering [3] - The standard establishes a three-tier control system for permissions, requiring OAuth 2.0 digital signature authentication and operation log retention, thereby filling a gap in security standards for programmatic advertising tools [3] Group 2: AI Integration and Innovation - The implementation of the "Guidelines for Metadata Management of Creative Materials Based on Generative AI" in January 2025 marks the first recommended standard for AI in advertising creative material management, laying the groundwork for large-scale AI applications in internet advertising [4] - In April 2025, the company will launch the first MCP service, providing standardized system integration capabilities for AI models and agents, enhancing collaboration in programmatic advertising [4] Group 3: Market Position and Strategy - The company has positioned itself as a leading AI-driven digital marketing group, restructuring the entire marketing chain into a matrix of dedicated intelligent agents, thus creating a closed loop from models to tool services [5] - The company has become a core agent for major media platforms and has expanded its service reach to small and medium clients on new media platforms, improving service accessibility and profit structure [6] Group 4: Future Directions - The establishment of the MCP service endpoint security standard represents a significant milestone in the company's efforts to drive intelligent transformation in the marketing industry [6] - The company plans to continue participating in the advertising joint working group to enhance AI marketing standards and address important issues such as privacy protection and compliance governance [6]