荣耀EMT管理团队新年致辞：2025年全球手机发货首次突破7100万台，增长9%

Core Viewpoint - Honor's management team emphasizes the importance of practical actions and confidence in navigating the challenges and opportunities of the AI era, aiming for a transformation into an AI terminal ecosystem company by 2026 [1][12][24] Group 1: Market Performance - In 2025, Honor's global smartphone shipments exceeded 71 million units, marking a 9% increase, with overseas sales growing by 47% and surpassing 50% of total sales for the first time [7][19] - The Latin America and Middle East & Africa regions each saw shipments exceed 10 million units, with market shares exceeding 10% in 17 key countries, establishing a new growth base [7][19] - The company is accelerating its localization efforts in overseas markets, contributing to its robust growth [7][19] Group 2: AI Terminal Development - Honor plans to launch the ROBOT PHONE, an AI mobile robot, in 2026, alongside the introduction of embodied intelligent robots into everyday life [1][8][21] - The establishment of the Alpha Lab aims to foster innovation in edge computing technologies, positioning Honor as a leader in AI terminal technology [1][8][21] Group 3: Strategic Vision and Culture - Honor's new vision focuses on a human-centered approach that combines technology and culture to maximize human potential, driving the creation of a user-oriented innovation system [5][17] - The company emphasizes a culture of consumer-centricity and self-overcoming, which is integral to its strategic direction and innovation efforts [5][17] Group 4: Product Innovation - The Honor Magic V5, with a thickness of 8.8mm and weight of 217g, has set a benchmark in the foldable screen market, achieving a 34% market share in Europe [6][18] - The Honor Magic 8, as the first self-evolving AI native phone, has significantly improved user experience and brand reputation, with NPS scores increasing by 2-3 times [6][18] Group 5: Collaborative Ecosystem - Honor is committed to building a collaborative ecosystem through its "1x3xN" strategy, which aims to empower the development of the AIoT terminal industry [20] - The company is engaging in strategic partnerships with global leaders like Alibaba, BYD, Google, and Qualcomm to foster industry growth and innovation [11][20]