Group 1 - The 2025-2026 Zhejiang TV New Year's Eve Gala will be held in Quzhou Sports Center, featuring a 4K HDR live broadcast and a creative stage design that emphasizes unity and warmth [1] - The brand "Modong," under Giant Star Legend (6683.HK), will be a special supporting brand for the gala, showcasing its long-standing partnership with Zhejiang TV [1][3] - The original IP "WAKAEMO" will make its debut at the gala, representing a significant expansion of the company's IP ecosystem [1][3] Group 2 - Modong brand focuses on "scientific weight management" and has established a strong market reputation, winning the "Jiangsu Province High-Profile Trademark" award in 2024 [2] - Modong coffee has maintained its leading position in China's bulletproof beverage market for five consecutive years from 2020 to 2024, according to Zhi Shi Consulting [2] - The brand is set to launch the MODONG MAGIC series in March 2025, promoting health management in daily life [2] Group 3 - The collaboration with Zhejiang TV for the New Year's Eve gala represents a strategic upgrade for Modong, enhancing its public perception as a trusted advocate for healthy living [3][4] - The integration of health and trendy elements into the gala aims to further solidify Modong's market positioning as a "happiness experience ecosystem operator" [4] - The partnership with Zhejiang TV allows for a deep fusion of quality health branding, emotional connection through original IP, and a significant cultural moment for the audience [4]
巨星传奇旗下魔胴品牌与原创IP WAKAEMO联袂助阵浙江卫视跨年晚会