神州租车发布2025年度自驾出行大数据 跨城自驾成主流

Core Insights - In 2025, Shenzhou Car Rental reported a significant double-digit growth in both rental orders and user numbers, indicating a vibrant rental market driven by a strong desire for travel and exploration [1][2][3] Group 1: Market Trends - The self-driving rental market in 2025 experienced unprecedented activity, with high-frequency users (those renting more than five times a year) growing nearly 10% year-on-year, and long-distance rentals (over 800 kilometers) becoming increasingly popular [1] - Cross-city self-driving rentals saw a remarkable 240% increase in order volume, with nearly one million users experiencing the convenience of returning vehicles in different locations [2] - The trend of "reverse tourism" emerged, with lesser-known destinations like Delingha and Jinchang witnessing the fastest order growth, as travelers sought unique experiences away from traditional tourist spots [2] Group 2: Company Developments - Shenzhou Car Rental expanded its network by opening over a thousand new rental locations across the country, focusing on both major cities and high-growth potential areas to enhance user accessibility [3] - The company reported a 50% year-on-year increase in users with international passports, indicating its role as a primary choice for global travelers exploring China [3] - The fleet size reached nearly 200,000 vehicles, with half of the 100,000 new cars added being electric vehicles, aligning with the growing demand for sustainable and high-performance options [3][4] Group 3: Consumer Preferences - Electric vehicles gained popularity among consumers, with models like BYD's Qin Plus and Xiaopeng P7+ becoming top choices for families and young travelers [4] - The introduction of autonomous driving rental services, such as the Yichi 06, marks a significant step towards a more intelligent and convenient self-driving experience [4] - The evolving self-driving rental market reflects a shift in consumer behavior, where renting a vehicle is seen as a means to connect with diverse landscapes and enrich life experiences [4]