圣奥化学:以蜂鸟之姿,铸远航之力
Zhong Guo Hua Gong Bao·2025-12-31 07:42

Core Viewpoint - Sennics aims to become the preferred choice for global polymer additive users by integrating advanced technology and a commitment to green development into its strategic framework, driving high-quality growth in the polymer additive industry [1][3]. Group 1: Brand Development - Sennics initiated a strategic brand renewal in 2017, adopting the Sennics brand international image, symbolized by the hummingbird, representing agility, precision, and resilience [3]. - The brand transformation signifies a shift from being a "product supplier" to a "brand value creator" and "comprehensive service provider," establishing a competitive advantage based on technological leadership and customer value [3]. Group 2: Technological Innovation - Sennics has increased R&D investment to enhance green technology processes for polymer additives, achieving significant breakthroughs in rubber antioxidant production, including the award-winning "RT low-temperature liquid-phase catalytic hydrogenation clean production technology" [4][5]. - The company has developed a complete product matrix in rubber additives, including the green and environmentally friendly antioxidant SA6000, and has made advancements in bio-based and reactive antioxidants [5]. Group 3: Customer-Centric Approach - Sennics has established a strong market presence in over 50 countries, focusing on customer needs and enhancing brand reputation through a diverse product portfolio and deep customer engagement [8]. - The company has successfully localized the production of key intermediates like MIAK, improving the resilience and safety of China's chemical new materials supply chain [8][9]. Group 4: Global Expansion and Digitalization - In 2020, Sennics invested in a polymer additive factory in Thailand, which began operations in 2022, achieving a production milestone of 60,000 tons of rubber antioxidants by October 2025 [9]. - The company has implemented a digital platform, "Smart Sennics," to enhance customer experience and operational efficiency, achieving a 100% first-time pass rate for key products and over 95% customer satisfaction [10]. Group 5: Green Development - Sennics has integrated a co-existence philosophy into its brand core, aligning with national "dual carbon" goals and committing to carbon neutrality ten years ahead of schedule [13][14]. - The company has received the highest "platinum" rating in EcoVadis corporate social responsibility assessments and actively participates in international sustainability initiatives [14]. Group 6: Brand Communication - Sennics aims to convey a clear and professional brand message through systematic industry dialogue and value co-creation, enhancing its authority and social influence [15]. - The company has been recognized with various awards, including the "Outstanding Brand Image Award" and "New Responsibility Enterprise," reflecting its commitment to brand value and industry leadership [19]. Group 7: Future Vision - Sennics envisions a "Future City" where technology and green practices converge, focusing on the development of bio-based and biodegradable materials, and expanding its role from an industry participant to a "smart ecosystem organizer" [22][23].

圣奥化学:以蜂鸟之姿,铸远航之力 - Reportify