荣耀EMT管理团队发布新年致辞：坚定阿尔法战略向AI终端生态公司加速转型

Core Insights - The core theme of the New Year address by Honor's EMT management team is "Practical Work Builds a New Journey, Confidence Opens a New Future," emphasizing 2025 as a pivotal year for the company's second entrepreneurial phase and outlining its transformation into a leading global AI terminal ecosystem company by 2026 [1][2] Group 1: Strategic Transformation - Honor has systematically completed a comprehensive restructuring of its strategy, culture, and management since the launch of the Alpha strategy in early 2025, expanding its global presence and gaining a competitive edge in AI [1] - The company aims to transition into an AI terminal ecosystem company, collaborating with industry and ecosystem partners to create future smart lifestyles [2] Group 2: Technological Advancements - The Honor Magic V5, with a thickness of 8.8mm and weight of 217g, has set a benchmark in the foldable screen industry, achieving a 34% market share in the European foldable screen market [1] - The Honor Magic 8, as the first self-evolving AI native phone, has made significant breakthroughs in generalizing the execution of tasks by edge AI [1] Group 3: Industry Expansion - Honor has announced its entry into the robotics sector, focusing on human-machine interaction in the AI era, with plans to mass-produce Alpha mobile robots and launch embodied intelligent robots next year [1] - The company is establishing a top-tier Alpha laboratory to lay a solid foundation for N+2 technological innovation, promoting co-creation, co-existence, and co-prosperity in the industry [1] Group 4: Market Performance - In 2025, Honor's smartphone shipments surpassed 71 million units, marking a 9% increase, with overseas market sales growing by 47%, accounting for over 50% of total sales [2] - The company has successfully established new growth areas, with over 10 million units shipped in regions like Latin America and the Middle East, and maintaining a leading position in multiple product segments within the Chinese market [2] Group 5: Future Development Paths - For 2026, Honor has outlined three major development paths: a firm commitment to transforming into an AI terminal ecosystem company, focusing on user-centric, youthful, high-end, and global strategies, and deepening strategic partnerships with companies like Alibaba, BYD, Google, and Qualcomm [2]