年带动销售超300万元！“深汕友农”以“媒体+”破题产业之问

Core Viewpoint - The "Shenzhen-Shanwei Friendly Agriculture" brand has successfully driven agricultural product sales exceeding 3 million yuan in 2025, achieving a 15% year-on-year growth through a comprehensive strategy that integrates media, market access, and industry support [12][66]. Group 1: Brand Development and Strategy - In 2025, the brand aims to transition from being well-known to being practically beneficial for enterprises and the industry [2][3]. - The brand has implemented a series of initiatives, including leveraging media power and encouraging live streaming by enterprises, reaching over 50 million people this year [5][12]. - The brand has established a presence in mainstream supermarkets and participated in major agricultural exhibitions, enhancing consumer access to products [6][12]. Group 2: Sales and Market Impact - The "Shenzhen-Shanwei Friendly Agriculture" brand has facilitated agricultural product sales exceeding 3 million yuan, with a 15% increase compared to the previous year [12][66]. - The brand has expanded its supplier base to 11 companies, increasing the product range to 67 items across seven major categories, and has established long-term partnerships with over 100 buyers [13][15][66]. - The market influence of the brand extends to over 20 cities nationwide, including Shenzhen and Guangzhou, significantly contributing to farmers' income and enterprise growth [15][66]. Group 3: Media and Promotion - The brand has utilized creative media strategies, including subway and bus promotions, e-commerce live streaming, and social media campaigns, to enhance brand visibility [27][28]. - Since its launch, the brand has been featured in over 100 articles across more than 20 mainstream media outlets, achieving a total reach of over 50 million people [34][36]. - The brand's online presence has been strengthened through a mini-program that has established deep cooperation with 39 villages and 15 consumer assistance enterprises [62][66]. Group 4: Product Quality and Innovation - The brand's product selection process aims to enhance quality, with the latest round of evaluations focusing on "supplementing and strengthening the chain," resulting in an expanded product matrix [69][70]. - The introduction of processed products has increased their share to over 50% of the brand's offerings, reflecting the brand's commitment to extending the industrial chain [75]. - The brand is also exploring new value scenarios through agricultural tourism, enhancing consumer engagement and experience [78][80]. Group 5: Financial Support and Sustainability - The establishment of a rural revitalization financial station has provided essential funding for production expansion, enabling significant increases in agricultural output [82][84]. - The brand is developing a sustainable model that integrates products, industry, and ecology, aiming for a comprehensive upgrade in agricultural practices [84].