乐享科技发布具身智能品牌Zeroth元点智能 亿元订单+人形机器人勾勒新蓝图

Core Insights - Suzhou Lexiang Intelligent Technology Co., Ltd. launched its new brand "Zeroth" on December 31, 2025, along with a humanoid robot prototype, marking a significant milestone in the embodied intelligence industry [1][4] - The company announced its first billion-level order in consumer-grade embodied intelligence and achieved revenue in the millions, showcasing its commercial viability and innovative approach to the industry [1][5][6] Brand Philosophy - The brand "Zeroth" aims to redefine the perception of human-robot relationships, emphasizing that embodied robots should not merely serve as tools or labor replacements but as reflections of human existence [2] - The philosophy is rooted in historical explorations of humanoid machines, suggesting that the quest for robots mirrors humanity's search for self-understanding and existential questions [2] Differentiation Strategy - Lexiang Technology's approach contrasts with the industry's focus on efficiency and labor replacement, instead advocating for a "coexistence" model that emphasizes human-robot companionship [3] - This strategy is informed by a deep understanding of consumer needs, particularly in domestic settings where emotional interaction is crucial, positioning the brand to meet these demands effectively [3] Product Development - The brand's promotional video hinted at a broader strategic vision, indicating the potential introduction of a full-sized robot, which could expand its product offerings beyond companionship to various household applications [4] - The company has developed a product matrix that includes outdoor robots designed for complex terrains and indoor humanoid robots aimed at family care, indicating a comprehensive approach to different market segments [4] Financial Performance - Lexiang Technology reported achieving its first billion-level order and millions in revenue within nine months, reflecting significant commercial progress in the consumer-grade embodied intelligence sector [5][6] - The company has secured nearly 500 million in angel round financing, underscoring market confidence in its technology and product strategy, which is based on long-term investments in AI, motion control, and big data [6]