IP赋能+政策加持，“谷子经济”成文化消费新增长极

Group 1 - The article highlights the cultural and creative industry in Shanghai's Jing'an District, which is attracting a large number of young entrepreneurs due to its rich cultural heritage [1] - Young entrepreneurs are engaging in various projects, including product planning for trendy card games and CityWalk project design, showcasing a diverse range of creative activities [1] - The district's supportive policies and initiatives, such as financial support for cultural enterprises and the "Jing'an Suhe Bay Cultural Design Plan," are fostering a vibrant entrepreneurial ecosystem [7] Group 2 - The "Guzi economy," which includes cultural IP derivatives like card games and trendy toys, is gaining traction among young consumers, becoming a new social currency and community identifier [9][10] - Companies like KaYou are capturing significant market shares, with a reported 70% of the domestic card game market and annual sales exceeding 10 billion yuan [7][10] - The expansion of companies like Pop Mart, which has opened over 570 stores globally, reflects the growing international interest in the cultural and creative sectors [10]