Jim Cramer Discusses Brown-Forman (BF-B) & Alcohol Industry

Core Viewpoint - Brown-Forman Corporation (NYSE:BF-B) has faced significant challenges in 2025, with a year-to-date stock decline of 29% and a 15% drop since December 11th, primarily influenced by a downgrade from Citi [2]. Company Performance - The stock was downgraded by Citi from Neutral to Sell, with a revised price target of $27, down from $30 [2]. - Analyst concerns suggest that the benefits from excess shipments may reverse in 2026, indicating potential future challenges for the company [2]. Industry Trends - The alcoholic beverage sector, particularly stocks like Brown-Forman, is perceived negatively, with predictions of continued struggles in 2025 [3]. - Changing consumer preferences are noted, with younger demographics favoring non-alcoholic options like mocktails, while traditional drinkers are aging out [4].