二次元潮流文化激活千年商都 OPPO“年轻人的城市公园”解锁跨年新玩法

Core Insights - OPPO has officially opened its first flagship store in Zhengzhou, Central China, on December 31, 2025, marking a significant step in integrating technology trends with urban culture [1][3] - The store aims to create an immersive and engaging space for young users, blending elements of gaming, animation, and cultural experiences [3][6] Group 1: Store Concept and Design - The flagship store embodies the concept of a "city park for young people," incorporating elements of Henan culture and the popular two-dimensional trend [3][6] - Design inspirations include the representative Ru porcelain of Henan, featuring a unique glass craftsmanship that reflects the aesthetic qualities of the glaze [3][6] - A central installation showcases the evolution of Chinese characters, from oracle bone script to simplified characters, enhancing cultural expression [5][6] Group 2: User Experience and Engagement - The store features various interactive areas, including a coffee section with custom drinks inspired by local flavors and a second-floor activity area collaborating with virtual idol groups [6][10] - The opening day included a celebration with a popular two-dimensional KOL acting as a guest store manager, fostering community engagement and social interaction among young users [8][10] - OPPO aims to establish flagship stores as cultural and trend hubs for youth, with plans to open 50 more stores in key Chinese cities over the next three years [10]