洛阳偃师多举措擦亮“中国布鞋之都”品牌

Group 1 - The "Xiao Cheng Da Ye" online theme promotion event is ongoing in Yanshi District, Luoyang City, highlighting the local shoe manufacturing industry [1][3] - Yanshi District is recognized as the largest textile shoe production base in China, with nearly 70 years of shoemaking history [3] - The district has over 1,500 shoe enterprises and employs more than 100,000 people, producing 450 million pairs of shoes annually with a total output value of 12 billion yuan [3] - Yanshi has been awarded the title of "China's Cloth Shoe Capital" twice, in 2018 and 2023 [3] Group 2 - The Yanshi Shoe Industry Association, established in 1996, aims to promote the development of the shoe industry and serves as a bridge between the government and enterprises [3] - The association currently has 549 member units, including 1 president unit, 11 vice president units, 32 executive director units, and 58 director units [3] - With the growth of the internet, Yanshi's shoe sales have diversified, with online sales exceeding 15 million pairs, accounting for 45% of the total annual production [3] Group 3 - The association's representative expressed the goal of enhancing the quality, channels, and innovation to further promote the "China's Cloth Shoe Capital" brand and increase the presence of Yanshi cloth shoes in people's lives [3]