当古老南药遇见Z世代，看2025南药食养年度关键帧

Core Insights - The Southern medicine and food therapy industry has made significant strides in 2025, driven by a dual approach of "tradition + modernity" and aligning with the concepts of big food and big health [2][3][4]. Group 1: Industry Development - The industry has received strong support from national and local policies, including the National Food and Nutrition Development Outline and regional industrial plans [4][5]. - Innovations such as AI integration and digitalization have made health management more scientific and efficient [4][5]. - The younger demographic has become the main consumer group, leading to a shift in Southern medicine products from traditional slices to tea drinks and snacks [5][14]. Group 2: Key Events - The 2025 China Southern Medicine and Food Therapy Industry Conference was successfully held in Zhaoqing, marking the first national-level conference focused on Southern medicine and food therapy [10][11]. - This event has been pivotal in promoting the Southern medicine concept beyond industry circles, integrating it into the daily lives of younger consumers [14]. Group 3: Regional Highlights - Zhaoqing has emerged as a key city in the Southern medicine industry, with a planting area of 1.5662 million acres and a total output value exceeding 10.6 billion yuan, leading in Guangdong province [17][18]. - The city is home to 80% of the national market for Ba Jitian and is the largest processing and export hub for cinnamon in the country, with a comprehensive industry output value surpassing 10 billion yuan [18][19]. Group 4: Consumer Trends - "Youthful consumption" is identified as a new growth point for market expansion, with 97.2% of surveyed young people having tried "light health" methods, primarily food therapy [26][27]. - Young consumers are seeking products that are "delicious, visually appealing, fun, and effective," leading to the popularity of health teas, snacks, and other innovative products [28][29]. Group 5: Notable Products - The "Hua Ju Hong" (Citrus reticulata) has been highlighted as a key product in the Southern medicine food therapy sector, achieving significant growth in 2025 with an industry chain output value exceeding 11.5 billion yuan [44][48]. - The product range has expanded from traditional slices to over 150 innovative products, including beverages and essential oils, with exports to more than 30 countries [45][48]. Group 6: Policy Support - The release of the "China Food and Nutrition Development Outline (2025-2030)" has elevated the development of food and medicinal quality to a national strategy, providing robust policy support for the Southern medicine industry [49][51]. - The outline encourages the expansion of food-medicine integration and the production of authentic raw materials, clearly defining the development direction and policy boundaries for the Southern medicine food therapy industry [53][54].