Jin Tou Wang·2025-12-31 09:40Core Viewpoint - The global home appliance industry is navigating challenges and transformations, shifting from a "product-centric" and "channel-centric" era to a "user-centric" phase, where understanding and efficiently engaging users will differentiate companies [1] Group 1: Industry Challenges and Transformations - The global market faces slow economic growth and increased trade barriers, while domestic competition intensifies due to inventory battles [1] - The rise of AI presents new opportunities for transformation within the industry [1] Group 2: Haier Smart Home's Transformation - Haier Smart Home is undergoing a significant transformation towards a user-centered model, aiming to become a platform service-oriented ecological enterprise [1] - The company is focusing on four major transformations: unified warehouse TC, user platform, digital stores, and smart home solutions [1][2] Group 3: Unified Warehouse TC - Haier Smart Home is reshaping customer models through unified warehouse TC, improving inventory management and delivery optimization, resulting in over 80% of products reaching users directly and a 10% improvement in order response time [2] Group 4: User Platform - The user platform allows for full lifecycle management, currently engaging 410 million users, with over 14.5 million users receiving proactive care through AI [2] Group 5: Digital Stores - The company is developing intelligent retail stores based on digital AI capabilities, enhancing operational efficiency by integrating the entire process from selection to settlement [2] Group 6: Smart Home Solutions - Haier Smart Home is transitioning to a model defined by software, focusing on smart home, smart vehicles, and smart travel, with the Haier APP serving as the primary entry point for a comprehensive smart living platform [2][3] Group 7: Future Outlook - Haier Smart Home aims to evolve from a manufacturing entity to an open service platform driven by user-centricity, data, and ecosystem support, collaborating with partners to create new experiences [3]