国产游戏出海新蓝海:RuStore月活6550万,开发者收入翻倍增长
Guo Ji Jin Rong Bao·2025-12-31 09:50

Core Insights - The RuStore platform has seen a significant increase in the influence of Asian game developers, with Chinese developers expected to grow in number by 2.5 times, revenue by 3.5 times, and application count by 40% by the end of 2025 [1] - RuStore's CEO Dmitry Pankrushov highlighted the strong growth potential of the Russian mobile application market for international developers, with over 50% of the overseas applications on the platform being published by Chinese studios this year [1] - RuStore, developed by Russian IT company VK, is one of the largest Android app stores in Russia, currently hosting over 100,000 applications and games from developers in 70 countries, with monthly active users exceeding 65.5 million [1] Market Trends - Since the beginning of 2025, there has been a 15% increase in Russian users' demand for Asian content, making this category a core driver for the RuStore platform [2] - Asian games contribute to more than half of the total payment revenue from overseas applications on the RuStore platform [2] - In response to user demand, RuStore is actively expanding partnerships with developers from China, Japan, Vietnam, and South Korea [2]

国产游戏出海新蓝海:RuStore月活6550万,开发者收入翻倍增长 - Reportify