阿里1688:诚信通AI商家交易额平均提升73%,将面向企业端推出独立AI智能体
Xin Lang Cai Jing·2025-12-31 09:54

Core Insights - In 2025, 1688 will fully integrate AI into its core business scenarios for buyers and merchants, launching various AI products and intelligent agents, including the 1688 AI App for buyers and the 1688 Integrity AI version for merchants [1][2] Group 1: AI Product Launch and Features - The Integrity AI version, launched in October 2025, is designed to assist merchants with AI-driven product selection, marketing, customer management, and business analysis, operating 24/7 to facilitate the entire business process [3][4] - Since the launch of the Integrity AI version, there has been a rise in "AI native stores" with monthly sales exceeding 100,000 yuan, many established by new generation entrepreneurs [3][4] Group 2: Business Impact and Performance Metrics - Over 29,000 merchants are actively using 1688 AI daily, significantly increasing the number of merchants utilizing AI for business [3] - The Integrity AI version has led to an average annual cost saving of 100,000 yuan per merchant, halving the difficulty of business operations and reducing mistakes by 30% [2][3] - Since its launch, merchants using the Integrity AI have seen a 20% increase in buyer numbers, a 73% increase in transaction volume (GMV), and a 31% increase in repurchase rates [2][3] Group 3: Future Developments and Strategy - The General Manager of Merchant Intelligence at 1688 indicated ongoing exploration in the interaction design of B2B AI products, emphasizing the importance of user interface and agent intelligence [4] - In the coming year, 1688 plans to introduce a fully independent AI agent to help businesses leverage AI effectively, promoting an open strategy for collaboration and continuous interaction with the system [4][5]