Jin Rong Jie Zi Xun·2025-12-31 10:00Core Viewpoint - China Minsheng Bank was awarded the "People's Artisan Brand" title at the "2025 People's Finance Forum" for its continuous innovation in financial services, stable operations, and social responsibility [1][3]. Group 1: Company Overview - China Minsheng Bank, established in January 1996, is the first national joint-stock commercial bank primarily initiated by private enterprises in China [3]. - The bank has total assets exceeding 7.7 trillion yuan and net assets over 680 billion yuan, with more than 2,400 branches and over 62,000 employees [3]. - It holds various financial licenses, including commercial banking, financial leasing, fund management, overseas investment banking, and bank wealth management [3]. Group 2: Strategic Focus - The bank focuses on being a bank for private enterprises, an agile and open bank, and a bank dedicated to customer service [3]. - It has developed distinct characteristics and competitive advantages in serving private enterprises, small and micro enterprises, community finance, and digital finance [3]. Group 3: Social Responsibility and Recognition - China Minsheng Bank has actively supported rural revitalization for 23 consecutive years, achieving the highest rating of "Good" in central targeted assistance assessments [4]. - The bank has engaged in cultural philanthropy for 18 years, operating six public art institutions and supporting national strategies and public services [4]. - It has received the MSCI ESG rating of "AAA" for two consecutive years from 2024 to 2025, which is the highest global rating [4]. - The recognition as a "People's Artisan Brand" is seen as both an honor and a responsibility, prompting the bank to continue building its brand with dedication and to contribute to sustainable economic and social development [4].