神州租车联合18家品牌启动跨年自驾活动 覆盖“租车+”出行全场景

Core Insights - Shenzhou Car Rental has launched the "New Year Journey" brand collaboration event, partnering with 18 brands to transform car rental into a customizable lifestyle entry point, enhancing winter tourism consumption potential [1][2] Group 1: Brand Collaboration and User Engagement - The "New Year Journey" event emphasizes the core message "Come to Shenzhou to Play Together," integrating car rental services with accommodation, technology experiences, health protection, and cultural entertainment [1] - Users can flexibly combine services on the Shenzhou platform, including quality accommodations from brands like Qiuguo Hotel and Ziroom, smart interactions from Yushubot, and entertainment experiences from Changba and Kugou Music [1][2] Group 2: Market Growth and Strategic Vision - The self-driving travel market is experiencing structural growth, with the China Tourism Vehicle and Vessel Association projecting 4.35 billion self-driving trips in 2024, an increase of 750 million trips year-on-year [3] - Shenzhou Car Rental aims to create a complete closed-loop experience for users, integrating car rental, usage, and travel consumption, thereby normalizing and productizing the "rental +" model [3] Group 3: Operational Scale and Industry Position - Shenzhou Car Rental operates a fleet of nearly 200,000 vehicles and has over 6,500 service points across more than 360 cities, leading the industry in brand strength, service capability, and user scale [4]