点破皇帝新衣？罗永浩在“科技春晚”上称：遥遥领先成全国笑柄

Core Viewpoint - The article discusses the phenomenon of the "遥遥领先" (far ahead) marketing rhetoric used by certain Chinese companies and self-media figures, highlighting its overuse and the backlash it has generated in public perception [2][4][10]. Group 1: Company Marketing Strategies - A prominent Chinese company has faced criticism for its excessive use of the term "遥遥领先," which has led to negative public sentiment and even internal directives to limit its use [2][4]. - The company attempted to register "遥遥领先" as a trademark but later withdrew the application, indicating a shift in marketing strategy [2][4]. - The marketing approach of using absolute terms like "best" or "first" is not only controversial but may also violate advertising laws, leading to potential backlash [2][4][8]. Group 2: Self-Media Influence - The article identifies a group of self-media figures who promote the "遥遥领先" narrative as part of a broader "流量爱国表演艺术" (patriotic performance art for traffic), which aims to generate views and engagement by praising domestic achievements while criticizing foreign competitors [4][5][10]. - These self-media personalities often exaggerate claims about China's technological and economic superiority, which can mislead the public and obscure real differences [7][10]. - The use of patriotic rhetoric in self-media is seen as a tactic to attract followers and monetize their content, rather than a genuine representation of facts [8][10]. Group 3: Public Reaction and Criticism - The article notes that public figures like 罗永浩 (Luo Yonghao) have begun to openly criticize the "遥遥领先" narrative, likening it to the story of the emperor's new clothes, which may provoke backlash from those who benefit from the status quo [10][11]. - Luo's comments reflect a growing sentiment that emphasizes the importance of factual representation over exaggerated claims, suggesting a potential shift in public discourse [10][11]. - The backlash against Luo's criticism indicates the contentious nature of discussing national pride and marketing exaggerations in the current media landscape [10][11].