中国年｜世界窗 2026北京东城区庙会全球发布

Core Viewpoint - The 2026 Spring Festival Temple Fair in Beijing aims to integrate cutting-edge technology with traditional Chinese culture, creating a unique cultural experience that combines online and offline elements, set to take place from February 17 to February 23, 2026 [3][17]. Group 1: Technological Empowerment - The fair will utilize digital technology to expand the festive experience, creating a "Spring Festival Metaverse" where participants can engage in traditional activities like dragon and lion dances in a virtual space [5][6]. - New cultural and creative card products will be developed around the Spring Festival theme, exploring new paths for cultural dissemination and industrial development [6][8]. - The introduction of cross-regional interactive experiences will allow real-time connections between different temple fair scenes, promoting the sharing of Spring Festival culture on a broader scale [6][12]. Group 2: Cultural Integration - The fair will feature innovative performances that connect historical and modern cultural narratives, transforming visitors from mere spectators to active participants in traditional rituals [9][11]. - Three main stages will showcase diverse performances, including traditional music and dance, magic, and folk arts, integrating regional cultural elements from Hebei and Tianjin [11][12]. - Immersive experiences, such as NPC interactions and traditional street performances, will allow visitors to engage with cultural heritage in a dynamic way [11]. Group 3: Global Connectivity - The fair will launch a "Spring Festival Temple Fair Stamp Collection" initiative, encouraging visitors to collect stamps across different years and venues, enhancing visitor engagement and repeat attendance [14]. - The event will feature a marketplace for cultural and creative products, integrating local heritage crafts and innovative gifts, while also providing an official online ticketing platform [14]. - The fair aligns with national cultural development strategies, aiming to enhance the global influence of Chinese culture and promote cultural exchange [17].