化妆品监管难在哪

Core Viewpoint - The rapid development of the domestic cosmetics industry is accompanied by significant regulatory challenges, particularly concerning product safety and transparency in online sales channels [1][2][3] Group 1: Industry Development and Challenges - The domestic cosmetics industry is experiencing rapid growth, with a total retail sales of 786 billion yuan in the first three quarters of 2025, representing a year-on-year increase of 5.89% compared to the same period in 2024 [3] - The industry faces challenges such as illegal additives, false advertising, and counterfeit products, which directly impact product safety [1] - The reliance on imported raw materials is high, with nearly 60% of materials being imported, complicating regulatory oversight from the source [1] Group 2: Regulatory Framework and Reforms - The National Medical Products Administration issued the "Opinions on Deepening Cosmetics Regulation Reform to Promote High-Quality Development" in November 2025, referred to as the "24 Articles," which aims to address regulatory challenges and promote industry innovation [2][3] - The first measure in the "24 Articles" focuses on streamlining the registration process for new efficacy cosmetics, allowing for immediate review upon application [3] - The regulatory framework emphasizes the need for clear definitions of cosmetic claims, ensuring that products do not claim to treat medical conditions [4] Group 3: Online Sales and Regulatory Difficulties - The shift towards online sales channels complicates regulatory oversight due to the complexity and opacity of the sales process, including multiple stakeholders and dynamic advertising content [2] - There is a long-standing mismatch between regulatory resources and the volume of tasks, which hampers the effectiveness of oversight [2]