对话零跑朱江明:未来汽车行业格局会与手机类似,三年内能拿回报再考虑涉足机器人

Core Viewpoint - Leapmotor aims to achieve an annual sales target of 4 million vehicles in the next decade, following its previous goal of 1 million by 2026, positioning itself among the top players in the automotive industry [2][15]. Group 1: Sales and Market Position - Leapmotor's CEO, Zhu Jiangming, stated that the current top ten automotive companies are achieving around 4 million units in sales, and Leapmotor aspires to join this group [2][18]. - The company currently ranks sixth or seventh among all automotive manufacturers in terms of sales volume, including traditional and new energy vehicle makers [3][16]. - Leapmotor aims to improve its ranking by 1-2 positions annually to enhance its market position [3][16]. Group 2: Product Development and Pricing Strategy - The launch of the D series, including the D19 and D99 models, marks Leapmotor's entry into the high-end market, with a pricing strategy based on cost rather than luxury [3][16]. - The D series is priced between 250,000 to 300,000 yuan, which is higher than previous models but is positioned to compete with vehicles priced between 500,000 to 1 million yuan in terms of quality and value [3][16]. Group 3: Strategic Partnerships - The recent investment from FAW (First Automobile Works) represents the first time a state-owned enterprise has invested in a new energy vehicle startup, enhancing Leapmotor's brand recognition and trust in the market [4][17]. - The partnership with FAW is expected to provide advantages in manufacturing, capacity, and alignment with national policies, creating opportunities for mutual benefit [4][21]. - Leapmotor emphasizes maintaining control by its founding team despite the new investment, ensuring stability and governance [4][22]. Group 4: Technology and Innovation - Leapmotor is cautious about investing in emerging technologies like robotics and AI, focusing on practical applications that deliver value to users within a three-year return on investment framework [3][19]. - The company aims to balance efficiency and investment in automation, ensuring that any new technology implemented can yield tangible benefits [3][19]. Group 5: Future Outlook and Market Perception - Leapmotor's leadership believes that the company's true value is not reflected in its current market performance, indicating potential for growth and increased investor confidence [10][24]. - The company plans to enhance market understanding of its long-term vision and product quality to align its market valuation with its operational achievements [10][24].

SIASUN-对话零跑朱江明:未来汽车行业格局会与手机类似,三年内能拿回报再考虑涉足机器人 - Reportify