Core Viewpoint - The event "LeKe Sports Carnival" has launched in Shenzhen, aiming to support the city's development as an "internationally renowned sports city" and "event city" [1] Group 1: Company Initiatives - LeKe Sports has officially announced its partnership with the Chinese National Weightlifting Team [1] - The company aims to integrate professional sports and quality coaching resources to offer more inclusive and professional fitness services [1] - LeKe's CEO, Han Wei, mentioned significant investment in the "AI + fitness" sector, with plans to trial new equipment and store operation models in Shenzhen [1] Group 2: Market Dynamics - Analysts suggest that LeKe and other chain sports brands may consolidate resources and launch more niche brands to capture segments of the fitness market [1] - Operating multiple niche brands simultaneously requires careful resource allocation [1] Group 3: Financial Background - From 2015 to 2017, LeKe completed three rounds of financing totaling $3 million, over 100 million RMB, and 300 million RMB [1] - The most recent financing round was a D round in December 2021, with investors including Guohai Innovation Capital and Zhonghao Capital [1]
乐刻运动成中国举重队官方合作伙伴 连锁运动品牌抢占细分市场
Zheng Quan Shi Bao Wang·2025-12-31 11:17