Zhong Jin Zai Xian·2025-12-31 11:39Core Insights - The article highlights the festive consumption trends during the New Year, emphasizing the various offerings from JD's Seven Fresh supermarket to cater to family gatherings and celebrations [1][13] Group 1: Food and Beverages - Seven Fresh supermarket offers a range of seafood options for New Year gatherings, including live Boston lobsters priced at 99 yuan each, Norwegian salmon with rich oil content, and large clams from the 39° North latitude region [3] - A selection of alcoholic beverages is available, including the 京鲜舫 No. 6 premium liquor and 七鲜 IPA fresh beer, both designed to enhance the festive atmosphere [5] - The bakery section features promotional offers, such as a discount on the popular strawberry box cake, now priced at 39.9 yuan, which includes a health-conscious recipe with reduced sugar [7] Group 2: Decorations and Essentials - Seven Fresh has launched a series of "New Year Fortune" themed decorations, including floral arrangements and festive hangings, to enhance the celebratory ambiance at home [9] - The supermarket provides high-quality, convenient travel essentials, such as disposable towels and hygiene products, catering to the growing demand for minimalistic travel solutions [11] Group 3: Overall Strategy - Seven Fresh aims to meet diverse consumer needs during the New Year by offering significant discounts across all product categories, thereby enhancing customer satisfaction and engagement [13]