Di Yi Cai Jing·2025-12-31 12:13Group 1 - The Securities Social Media Index (SMI) for November 2025 shows a stable top tier, with significant ranking changes among brokerages [1] - The top three positions are held by Dongfang Caifu, CITIC Securities, and Guojin Securities, with Dongfang Caifu rising from second to first place and Guojin Securities jumping from eighth to third [1] - New entrants to the list include Guotai Haitong, Hu'an Securities, Kaiyuan Securities, and Huafu Securities, while firms like Debang Securities and Shanxi Securities dropped out [1] Group 2 - The Douyin high-praise list for November highlights emotional, trending, and practical content, with Dongfang Caifu's post on investment behavior resonating emotionally, achieving 15,000 likes [2] - Guojin Securities used a humorous approach to engage users by discussing characteristics of stock investors, which also garnered significant attention [2] - Other notable content includes analyses on Nvidia's market value and nuclear technology breakthroughs, indicating a growing interest in educational and global perspectives among users [2] Group 3 - Video content from brokerages focuses on brand promotion and in-depth research, with CITIC Securities discussing A-share market strategies for 2026, receiving nearly 1,000 likes [6] - Hongta Securities analyzed new opportunities in the consumer industry related to the "Double Eleven" shopping festival, providing a comprehensive investment overview [6] Group 4 - The public account rankings emphasize important market information and investment foresight, with CITIC Securities' extensive report on 2026 trends achieving over 100,000 reads, showcasing the demand for in-depth research [12] - The content reflects a shift in investor needs, focusing on emotional resonance and understanding rather than just investment advice, highlighting the importance of engaging and relatable communication [15]