Xin Lang Cai Jing·2025-12-31 13:13Core Insights - The 2025 Global Cultural IP Industry Development Conference focused on the incubation and development of vertical field IPs, discussing the balance between content and commercial needs, and the impact of AIGC (Artificial Intelligence Generated Content) on the industry [3][9]. Group 1: IP Incubation and Development - The roundtable highlighted that platform companies have a differentiated advantage in IP incubation due to long-term investments in data insights, community interaction, and content ecosystems [3][9]. - It was emphasized that assessing an IP's derivative capability requires attention to early signals from content popularity and fan demand, as well as "data distortion" [3][9]. - The core of balancing respect for original works and market demand lies in finding value intersections and establishing long-term cooperative trust [3][9]. Group 2: Platform Strategies for IP Creation - Yang Qihua noted that the transition from traditional record companies to streaming platforms has shifted the focus to data and user behavior insights, allowing for continuous interaction among content, artists, and users [4][10]. - Feng Shuai stated that understanding young people's emotional needs is crucial for IP commercialization, and identifying "steep growth" through data fluctuations can help initiate derivative development [4][10]. - Tang Yueming illustrated that artists themselves are significant IPs, with potential for commercial expansion across various dimensions such as performances and brand sponsorships [5][10]. Group 3: Balancing Content and Commercial Needs - Yang Qihua proposed that platforms should use data observation and tiered operations to gradually commercialize musicians from content popularity to live performances and merchandise [6][11]. - Feng Shuai emphasized transforming competitive dynamics into cooperative consensus to align creators' intentions with user needs [6][11]. - Zhang Linjing pointed out that commercial collaborations should find a harmonious balance to avoid alienating users [6][11]. Group 4: AIGC Trends - Yang Qihua asserted that AIGC will significantly disrupt the upstream creative layer and that both platforms and content creators should embrace AI comprehensively [6][12]. - Feng Shuai compared AI to "the future of all entrances and exits," indicating its transformative potential [6][12]. - Zhang Linjing advised smaller creators to focus on community feedback mechanisms and utilize metrics like completion rates to quickly adjust content and IP direction [6][12].