刘曦卉：离火AI垂直智能体赋能文博文旅IP品牌体系

Core Insights - The 2025 Global Cultural IP Industry Development Conference will be held in Shanghai on December 26-27, 2025, focusing on the theme "IP Without Boundaries: Intelligent Creation of the Future - Global Exploration of Cultural IP and Technology Integration" [3][7] - Liu Xihui, Director of the Innovation Design Institute at Hong Kong Polytechnic University, emphasized the transition of cultural and tourism IP brand system construction from "content display" to "intelligent operation" [3][7] - The integration of vertical intelligent systems can enhance efficiency and standardization in resource organization, asset management, content production, scene engagement, and collaborative branding, facilitating a more systematic entry of cultural resources into public life [3][8] Summary by Sections Intelligent Systems - The key to empowering intelligent systems lies in being "vertical, implementable, and reusable," which allows for the sedimentation of cultural assets and the output of brand capabilities and collaboration mechanisms [8] - The proposed system aims to address not just single-point efficiency but the entire chain from IP to commercial transformation, assisting in content mining, narrative construction, exhibition design, and immersive experiences through AR/VR and digital media [9][10] Cross-Disciplinary Collaboration - To ensure the system's successful implementation, a cross-disciplinary team and toolchain are necessary, covering areas such as animation, cultural creation, digital media, exhibition design, and AR/VR [10] - The system should include matching and evaluation mechanisms to determine suitable transformation paths for different IPs, helping organizations quickly assess "what to do," "how to do it," and "to what extent" [10] Platform Development - The goal is to create not just a tool but a platform and system with capabilities for matching, evaluation, generation, collaboration, and operation, making cultural and tourism IP innovation and commercial transformation more efficient, reliable, and sustainable [10]