冯伟：影视IP赋能文旅产业数字化转型发展

Core Insights - The 2025 Global Cultural IP Industry Development Conference was held in Shanghai, focusing on the theme "IP Without Boundaries: Intelligent Creation for the Future - Global Exploration of Cultural IP and Technology Integration" [3][8] - The conference highlighted the dual wave of cross-industry integration and technological empowerment in the global cultural IP industry, emphasizing the role of film IP as a core vehicle for cultural dissemination [3][8] Industry Trends - The global film box office is projected to reach $27.8 billion in 2024, which is only 1/10 of the $369.6 billion film IP licensing market, indicating significant potential for full-chain IP development [3][8] - AI and virtual filming technologies are breaking creative boundaries, injecting new momentum into film IP development, with AI participating deeply in the entire film production process [4][9] Chinese Market Insights - The Chinese film market is expected to surpass $50 billion in box office revenue by 2025, maintaining the largest cinema scale and number of screens globally [4][9] - Despite its size, the influence of Chinese films in overseas markets remains limited, with many films' international box office not matching China's status as a film powerhouse [4][9] Global Collaboration - The concept of a "Symbiotic IP Ecosystem" was proposed, emphasizing the need for collaboration to evolve from mere copyright transactions to full-process co-creation [5][10] - Successful global IP must transcend cultural differences and resonate with universal human emotions, as exemplified by films like "Coco" [5][10] Future Directions - The integration of technology, cultural warmth, local wisdom, and a global perspective is essential for IPs to stand out in the global market [5][10] - AI technology is reducing the cost of derivative product development and activating the long-tail effect of IP, facilitating a shift from reliance on physical assets to digital assets and smart experiences in the film and tourism sectors [5][10]