张晶：国际IP授权的可持续发展之路

Core Insights - The 2025 Global Cultural IP Industry Development Conference will be held on December 26, 2025, in Shanghai, focusing on the sustainable development of international IP licensing and the opportunities and challenges for music IP in the digital age [3][9] - CISAC, a nearly century-old global non-governmental organization, has established a mature global copyright cooperation network, with music being the highest value category for cross-border licensing [3][9] Industry Overview - Digital transformation is injecting strong momentum into the IP licensing industry, with CISAC reporting that over 200 member associations will collect nearly $14 billion (approximately 100 billion RMB) in royalties for authors in 2024, with music accounting for 90% of this [4][10] - The Chinese music industry has reached a scale of over 100 billion RMB, with royalty income from the China Music Copyright Association expected to reach 477 million RMB in 2024 and potentially exceed 500-600 million RMB in 2025 [4][10] IP Licensing Practices - The digital concert of the ABBA band exemplifies innovative activation of classic IP, showcasing how digital technology can create a dedicated venue for performances, resulting in over 200 sold-out shows annually [4][10] - Shanghai Disneyland allocates a portion of its ticket revenue as music royalties, ensuring rights holders are compensated while enhancing cultural experiences [4][10] Challenges in the Industry - The industry faces multiple challenges, including weak bargaining power for individual creators, issues with "standard contracts" and "rights buyouts," and ongoing copyright infringement problems despite increasing digital music legalization [5][10] - The distribution of royalties is complicated by the vast amount of usage data generated monthly by digital platforms, posing significant challenges for collective management organizations [5][10] AI Technology Issues - AI technology presents new challenges, as many platforms use copyrighted works for training without obtaining permission from rights holders, and a mature AI training authorization model is lacking in the Chinese music sector [6][11] - There is no unified legislative framework globally regarding copyright definitions, rights ownership, and revenue distribution for AI-generated content, which hinders industry development [6][11] - Examples of licensing agreements between AI platforms and rights organizations in the US, Europe, and South Korea provide potential models for the industry [6][11] Future Directions - Sustainable development of IP licensing requires strengthened copyright protection and collaboration within the industry ecosystem, with a need for improved copyright legislation in the digital age [6][11] - Establishing a win-win mechanism between platforms and rights holders, along with enhancing the efficiency of royalty distribution through collective management systems, is essential for protecting creators' rights [6][11] - As global cultural exchanges deepen, music IP will play a more significant role in the international IP licensing market, contributing to the prosperity of the cultural industry [6][11]