周亚平：IP经济是现代文化消费核心引擎，情感连接决定边界与寿命

Core Insights - The 2025 Global Cultural IP Industry Development Conference will be held in Shanghai on December 26-27, 2025, focusing on the theme "IP Without Boundaries: Intelligent Creation of the Future - Global Exploration of Cultural IP and Technology Integration" [3][7] - The IP economy has become a crucial engine for modern cultural industries and consumer economies, shifting its competitive dimension from functional value to emotional value and cultural identity [3][7] - The essence of IP lies in establishing long-term, stable, and repeatable emotional connections with users, expanding the industry chain through licensing, derivatives, and cross-border cooperation to achieve decreasing marginal costs and economies of scale [3][7] Industry Challenges - The industry faces challenges such as homogenization, overconsumption, and copyright infringement, making IP development complex [4][5] - There is a need to balance content originality, commercialization pace, and copyright protection while continuously expanding the forms and boundaries of the IP economy through technology and content integration [4][5] IP Development and Quality - In the context of digitalization and content consumption upgrades, the boundaries of IP development are being continuously expanded across media, platforms, and scenarios, with cultural tourism, performing arts, derivatives, and digital assets becoming potential outlets for IP value release [4][9] - The core of advancing the IP economy is not merely to sell licenses faster but to enhance the quality of IP, requiring stricter copyright protection and standardized licensing mechanisms [5][9] - Maintaining respect for rights, enforcement of rules, and assurance of quality is essential for IP to accumulate long-term trust and form sustainable industrial assets [5][9] Future Outlook - As technology and content further integrate, the forms and boundaries of the IP economy will continue to expand, necessitating a foundational governance structure to ensure order in the market while fostering innovation [5][9]