乐可登：始于热爱，归于责任的电竞IP之旅

Core Viewpoint - The 2025 Global Cultural IP Industry Development Conference will be held in Shanghai on December 26-27, 2025, focusing on the theme of "IP Without Boundaries: Intelligent Creation for the Future - Global Exploration of Cultural IP and Technology Integration" [6] Group 1: Industry Insights - Esports is transitioning from "marginal culture" to "mainstream culture," characterized by high interactivity and user engagement [7][8] - The essence of IP lies in its uniqueness, emotional value, and the long-term interaction with users that creates emotional assets [3][8] - The social recognition of esports IP will be amplified when cities illuminate landmarks for esports and when events intersect with popular culture [7][9] Group 2: IP Characteristics and Development - The first characteristic of IP is uniqueness, which ensures memorability; the second is emotional value, which encourages people to invest time and passion [3][8] - Esports allows users to be co-creators rather than mere spectators, fostering connections across different games and communities [4][8] - The esports industry can integrate with various sectors: events serve as content engines, clubs are long-term operational carriers, and cultural activities expand the scene [4][8] Group 3: Future Aspirations - The journey of esports from being misunderstood to gaining visibility reflects society's re-evaluation of new cultural forms [9] - There is a commitment to maintaining professionalism in events, guiding youth responsibly, and building a healthier industry ecosystem as esports moves into the mainstream [9] - The industry looks forward to collaborating with partners across content, technology, cultural tourism, and branding to explore more possibilities for esports IP [9]