Huan Qiu Wang·2025-12-31 13:32Core Insights - Douyin Life Services reported a total transaction volume growth of 59% year-on-year for 2025, reaching a cumulative total of 151.98 million active stores and adding 3.99 million new merchants [1][3] Group 1: Business Performance - In the past year, 4.58 million small and medium-sized businesses operated on the platform, with over 22,000 of them achieving annual sales exceeding 1 million [3] - The platform has facilitated the integration of online and offline sales for various businesses, including city tourism marketing, commission-free entry for quality retail enterprises, and enhanced supply for chain hotels [3] Group 2: Economic Impact - Douyin Life Services creators generated over 172.5 billion yuan in economic benefits for offline merchants, establishing a consumer journey from "viewing - interest - exploration - purchase" [3] - More than 3 million merchant "professionals" have developed their professional profiles on Douyin, including store managers, staff, and trainers [3] Group 3: Strategic Mission - The platform aims to "stimulate offline business and enrich beautiful lives," focusing on various physical industries such as dining, entertainment, retail, and comprehensive services, collaborating with merchants, creators, and consumers [3]