Qi Lu Wan Bao·2025-12-31 13:40Core Insights - The insurance industry in Shandong is accelerating its development in high-quality growth, risk protection, and public service, responding to economic transformation and social demand changes [1] - The "Influential Shandong 2025 Annual Insurance Industry Impact Assessment" event recognized 38 insurance companies for their contributions to the industry [1][2] - Digital transformation, smart risk control, and inclusive insurance are key trends driving innovation in the Shandong insurance sector [2] Industry Developments - The insurance sector is becoming a stabilizer, booster, and ballast for high-quality development, extending its services from personal pensions to family health and disaster response [1] - The total votes for the impact assessment exceeded 2.4 million, indicating strong public engagement and interest in the insurance industry [2] - The event highlighted the importance of integrating technology with insurance services, enhancing efficiency and social influence [2] Award Winners - The most influential insurance companies in Shandong for 2025 include major players such as People's Insurance Company of China, China Life, and Ping An Life [3][4] - The best claims service companies recognized include China Life Property Insurance and Sunshine Property Insurance [4] - The leading insurance products awarded include various life and health insurance plans, showcasing innovation in product offerings [5] Media Influence - Qilu Evening News, the organizer of the event, has a significant media presence in Shandong, with over 1.05 billion downloads of its app and a daily active user base exceeding 1.75 million [3] - The media outlet has adapted to new communication trends, focusing on mobile platforms and smart content production to enhance its reach and effectiveness [2]