@北京消费者，家电、数码以旧换新补贴元旦开领

Core Viewpoint - Beijing will implement a subsidy program for the replacement of old household appliances and digital products starting January 1, 2026, aimed at encouraging consumer spending in these sectors [1]. Subsidy Details - The subsidy will apply to six categories of household appliances (refrigerators, washing machines, televisions, air conditioners, water heaters, and computers) and four categories of digital products (mobile phones, tablets, smartwatches, and smart glasses) [1][10]. - The subsidy amount will be 15% of the final sales price after discounts, with a maximum of 1,500 yuan for household appliances and 500 yuan for digital products per item [1][10]. Qualification Process - Consumers can obtain subsidy qualifications through the "Jingtong" mini-program starting at 8 AM daily, with qualifications valid for the month of issuance [1][4]. - The program allows for both online and offline redemption, with specific platforms and stores designated for each [4][12][13]. Redemption Guidelines - For online purchases, consumers must complete the qualification process in the mini-program and then use the generated code on designated e-commerce platforms [6][7]. - For offline purchases, consumers must show the qualification QR code to participating retailers for verification [7]. Additional Information - The program includes a mechanism for reissuing qualifications if they expire without use, allowing consumers to reapply [1][4][16]. - The initiative is part of a broader effort to stimulate economic activity in the consumer electronics sector [1].