上海虹口开启跨年迎新消费季，全域联动派发消费券

Group 1 - The "2026 Hongkou District New Year Consumption Season" was launched on December 31, 2025, featuring over 60 cultural, tourism, and commercial activities to enhance the festive atmosphere during key consumption periods such as New Year, Spring Festival, and Lantern Festival [2] - Activities include the "Riverside Ice and Snow Season" at the North Bund, the "Wishing Wonderland" experience at the White Magnolia Square, and the "72-Hour New Year Party" at the Binhang Commercial Center, among others, covering major commercial districts and cultural landmarks [2] Group 2 - The "Happy Shopping Hongkou" consumption vouchers and promotional activities were launched simultaneously in three key commercial areas, with the Ruihong New World offering extended hours and promotional events on New Year's Eve [3] - During the three-day New Year holiday, Ruihong New World will provide a dining voucher package worth 400 yuan for every 1,000 yuan spent, with nearly 100 participating restaurants [3] - The Binhang Commercial Center will distribute one million consumption vouchers, with dining discounts as low as 3.8 times off and retail and service discounts up to 50% [3] Group 3 - The launch event invited popular bloggers from the "Shanghai Network Quality Blogger Development Service Center" to serve as "Star Promoters" for the consumption season, with over 200 creators and a total fan coverage exceeding 1 billion across platforms [4]